Especially in the globalized and information-heavy world we live in, where language barriers abound, using graphics and effects to convey a message makes a lot of sense. That is how our team at GradTrain connected with PowToon.
Reaching an international audience
Applying to a graduate university program abroad is a daunting task, that requires not only good academic credentials, but also skillful and strategic decision-making, such as targeting schools and programs, preparing an effective application package, planning course load, securing funding, preparing for arrival and adjusting to a new culture and language. Studies have shown that prospective international students feel that they do not have enough information to make informed decisions about the application process, that communicating and receiving information about the institution they wish to apply to is a major problem, that getting course credits from their home institution accepted was somewhat of a problem, and that getting a study permit is a problem.
Our 3 simple messages
We created a PowToon video in order to tell prospective international graduate students three things:
(1) We know about, understand and recognize the problems you are facing, including: lack of information, high-priced placement agents and the cultural fears of leaving home and travelling to another country.
(2) We can help you overcome these problems by connecting you with people like yourself who have been through the process successfully and with the right information to support your decision making process.
(3) Come join us!
We hope you like the PowToon video we created and that it encourages you to visit our website and take advantage of our information and services. Also, if you know of anyone else who is considering to apply to university programs abroad, please send this post to them so that they too can benefit from GradTrain’s services. And if you have been or are currently a graduate student studying abroad, why not join us as a GradTrain coach? You can send us a message through our homepage.