We live in a very well connected world, with a steady stream of social media updates and alerts right in our pockets. Some may view the constant connection to the world as distracting, but for an international student interested in studying abroad in the US, social media can be a significant tool in deciding which university is the best fit.
There are many types of university accounts throughout Facebook, Twitter, Instagram and more, which include accounts with serious and useful information about the school and others with more fun and entertaining posts. Most American universities have well-updated accounts for both aspects of their campus, which can be easily found on their websites. It’s useful to follow these accounts while applying to American universities in order to gain a better understanding of the specific school you’re interested in. While scrolling through their photos on Instagram or their tweets on Twitter, you will get to know the school’s personality a bit more, see what kind of students attend the university, and learn more about the programming and events that the school runs. You can better visualize yourself attending the school. Ask yourself, “Do I see myself studying and living here?” Connecting with universities via social media before applying will give you better insight on the personality of the school. You will see what kind of atmosphere the university is trying to create and if you see yourself fitting in with their environment.
A university’s social media pages are also dedicated to answering questions and interacting with prospective applicants. If a comment or question on a post piques your interest, you can comment and ask your questions and they will be happy to give you more information or guide you somewhere else for more help.
Before interacting with a university on any platform, make sure your social media profiles are clean. When you like a photo or share a post, they will have full access to your profile. Go through your profiles and delete anything you wouldn’t want universities to see. If your page contains images or words that are inappropriate, the university will take that into consideration while reviewing your application. In our modern world, presenting yourself in a professional manner goes beyond just your resume and extends into your personal profiles.
Many universities will publish important dates and deadlines on their social media profiles - such as application deadlines and when decisions on admissions are provided. Follow the admissions pages to ge this data.
Staying connected with your university via social media even after you’ve arrived in the US is a great way to get updates on campus events and stay involved with your school beyond the classroom.
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